Studying the pursuits of your clients is extremely important to your success as a luxury real estate marketing professional. Although this may not apply to all of your clients or to all luxury real estate markets, the quest to possess the finest and the rarest objects in the world is definitely one of the exciting sports of high net worth individuals.
Richard Lehman, noted investment advisor, puts it this way: "Think about it, what better way to bail out debtors and clear out an excess housing inventory than through inflating the value of hard assets and at the same time diminishing the value of debt claims?" And all the government entitlement programs are keyed to the rate of inflation, so the politicians look like heroes.
Here is what I would recommend you did instead of running to a property agent the minute you decide to sell your house. Try an online real estate company such as you might find on FlatFeeListing in your state. They will put your home up for sale in a Multiple Listing Service. At one time, it used to be that these were only accessible to a real estate in Marbella. estate agent; not anymore. And you don't pay 6% either - all you ever do is to make a one-time payment of $500. Of course you'll still owe 3% to the buyer's agen. But, that the could still save you thousands of dollars.
Almost every surfer on the web real estate development. has run into a junky site intended only for them to click an ad. You know the kind of site I'm talking about...no content, nothing of value to the visitor, and very frustrating to land on.
Second real estate company or service. get a yard sign. People driving through neighborhoods they like will often see a sign and then note the address to search on MLS later. If you don't have a yard sign then people won't know your home is for sale.
Interview several agents. Ask to see what properties they have closed the deals on in the last twelve months. Look online at their website. If you are a seller ask how they will market and promote your home. If you are a buyer then ask how they plan to find you the right home. Just using the MLS listings is not enough. Make sure they have the basics; their license, up to date training and work at real estate full time. Also ask if they are a broker or an agent. A broker generally has more experience and training.
Don't spread yourself too thin: I know that I am not the only one that has ever piled too much on to his/her plate. Over committing to too many deals at one time (on more than one occasion) has almost cost me my entire bank roll. Unless you have completed more than 15-20 transactions, it will be wise to complete one deal, get it cash-flowing, then move onto the next.
Will display character should your deal go sideways. You will need a lender who has experience and the character to work with you in the ups and downs many real estate development and improvement projects can take. No doubt, most lenders have experienced a hiccup and had to formulate a plan to resolve the problem. The question is, how did they do this? I invite you to ask a prospective lender the following: "In the past, what steps did you take to assist a borrower when la concha marbella a project was in distress?" The answer must involve both the project and you. Securing the best interest and fee rate with a lender who is difficult or frustrating to deal with when things aren't all roses will come back to haunt you!
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